5 Key Things to Get Your Cold Outreach Email to Convert

The funnel and pipeline are drying up.  You need leads and conversions.  Ones that convert.  You don’t have time to waste.

You think, “Why not run an e-mail campaign?  They’re free, or inexpensive, with a decent success rate and quick turnaround time.”

But – where to start?

“Should I ask someone? Hire someone? Get AI to write it? Use a template?  Is my template any good?  Am I being too pushy?  Am I being too passive?  What’s this CASL thing?  What about opt out lists? Am I going to pi$$ off the wrong person at the company?”

These are all common thoughts and blocks that are, in fact, a reality.  But, no need to worry, we’ve got your back.  Here are a few high level tips for cold outreach emails to get a response…  and a successful one at that.

One valuable piece of information about cold outreach emails is that personalization is key. Research shows that personalized emails have a higher open rate and response rate compared to generic ones. This means taking the time to understand the recipient’s needs, interests, and preferences and tailoring the email content accordingly. Using the recipient’s name, mentioning specific details about their business or industry, and demonstrating that you’ve done your homework can go a long way in building a connection and establishing trust. Additionally, it’s important to keep the email concise, clear, and focused on the recipient’s needs rather than your own.

Here are five key attributes of a cold outreach email that can help increase the chances of getting a positive response or conversion:

  1. Personalization: As mentioned before, personalization is essential in a cold outreach email. Use the recipient’s name and make sure the content of the email is relevant to their needs and interests. This shows that you have taken the time to understand their business and that you have something valuable to offer.
  2. Clear value proposition: Make it clear in the email what you are offering and how it can benefit the recipient. Be specific and use concrete examples to demonstrate the value of your product or service.
  3. Call to action: A call to action (CTA) is a clear and specific request for the recipient to take a specific action, such as scheduling a call or signing up for a free trial. The CTA should be prominently displayed in the email and should be easy to follow through on. Make it clear what the recipient needs to do next to take advantage of your offer.
  4. Timing is important: According to a study by Yesware, a sales productivity software company, the best days to send cold emails are Tuesdays and Thursdays. The study found that emails sent on these days had the highest open rates (18.0% and 18.2%, respectively). Additionally, the best time of day to send cold emails is between 10 am and 12 pm. This is when people are most likely to be checking their email and are less likely to be busy with other tasks.

    “Sending cold emails is all about timing. You want to send them when people are most likely to open and read them.” – Matthew Bellows
    CEO, Yesware
    Source

  5. Follow-up emails can increase response rates: According to a study by Woodpecker, a sales automation software company, follow-up emails can significantly increase response rates. The study found that sending a second email to a non-responsive recipient increased the response rate by 27%, and sending a third email increased it by 18%. However, it’s important to space out the follow-up emails and avoid being too pushy or aggressive.

    “The fortune is in the follow-up. Sending follow-up emails is crucial for converting your prospects into customers.”  – Michal Leszczynski, Content Marketing Manager, GetResponse
    Source

    Want to know more? Contact us today to see how we can help boost your sales emails and run magical Google and PPC campaigns that convert!

Leave a Reply

Your email address will not be published. Required fields are marked *