FOR IMMEDIATE RELEASE DUANE SAHADAT, FOUNDER AND KEY STRATEGIST OF THE APRICOT AGENCY, LEADS THE WAY IN SEARCH ENGINE MARKETING WITH PLATINUM WIN AT 2023 MARCOM AWARDS DALLAS, TX - The Apricot Agency, under the visionary leadership of Founder and Key Strategist, Duane Sahadat, proudly clinched the coveted Platinum Award in Search Engine Marketing at the esteemed 2023 MarCom Awards. This prestigious international creative competition recognizes excellence in marketing and communication across the globe. In a fiercely competitive field that saw over 6,500 entries from around the world, The Apricot Agency, guided by Duane Sahadat's strategic vision, emerged as a trailblazer in the realms of concept, direction, strategy, campaign structure and management of many cutting-edge marketing and demand generation materials and programs. The Apricot Agency secured an award with the standout case study, "Demand Generation in a Competitive New Market." The study highlights their success in achieving a remarkable 935% growth in qualified SQL leads amidst the challenges of a competitive market, limited budget, and high conversion expectations. This achievement unfolded during the tumultuous period of the COVID-19 pandemic. The distinctive honor places The Apricot Agency at the forefront of creative achievement, with Duane Sahadat setting a high standard of excellence acknowledged by industry professionals serving as judges. Notably, The Apricot Agency is the sole Canadian recipient of the Platinum Award in Search Engine Marketing for 2023, a testament to its commitment to innovation and effectiveness. Moreover, it stands tall as one of only two agencies in North America to receive this prestigious recognition. The MarCom Awards, one of the longest-standing and most respected creative competitions worldwide, symbolizes peer recognition and marks a pinnacle achievement in the creative industry. This accolade reaffirms Duane Sahadat and The Apricot Agency's dedication to pushing boundaries and achieving excellence in the dynamic landscape of marketing and communication. Among the over 300 categories in Print, Web, Video, and Strategic Communications, The Apricot Agency's outstanding accomplishment, alongside Duane Sahadat's leadership, is showcased alongside other Platinum and Gold Winners on the MarCom Awards website at www.marcomawards.com. As a unique distinction, The Apricot Agency is the only Canadian agency to secure a victory in 2023 and stands proud as one of only two agencies in North America to receive such acclaim. For media inquiries, please contact: Duane Sahadat duane@theapricotagency.com