I Hate Acronyms: A Quick Guide to Marketing Acronyms

Acronyms acronyms acronyms. How I hate acronyms. Ok, sometimes they come in handy but often, I find, they confuse people especially when they’re made up on the spot. I once heard a co-worker say, “I’ll be back in 30. I have a QM with the RSM and and LT about the QBRP.” What the hell? […]