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The Apricot Agency Implements Marketing Results Based On Research And Proven Data

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Month: September 2024

Shih Tzu trash talking in office.
Marketing Strategy / Opinion / The Apricot Agency / Uncategorized

I Hate Acronyms: A Quick Guide to Marketing Acronyms

Acronyms acronyms acronyms. How I hate acronyms. Ok, sometimes they come in handy but often, I find, they confuse people especially when they’re made up on the spot. I once …

Recent Posts

  • I Hate Acronyms: A Quick Guide to Marketing Acronyms
  • Shaping the Future: Top 8 Technologies to Look Out for in 2024
  • PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)
  • 5 Key Things to Get Your Cold Outreach Email to Convert
  • 5 Top Priorities to Develop a Presence Online

Recent Comments

  • Claire Richards on …And here we go!

Recent Posts

  • I Hate Acronyms: A Quick Guide to Marketing Acronyms
  • Shaping the Future: Top 8 Technologies to Look Out for in 2024
  • PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)
  • 5 Key Things to Get Your Cold Outreach Email to Convert
  • 5 Top Priorities to Develop a Presence Online

Recent Comments

  • Claire Richards on …And here we go!

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Recent Posts

  • I Hate Acronyms: A Quick Guide to Marketing Acronyms
  • Shaping the Future: Top 8 Technologies to Look Out for in 2024
  • PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)

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How long have you been in business?

The Apricot Agency started in January 2021.

What are your top 5 marketing focuses?

Google Ads / SEM, Demand Generation, Social Media Marketing, Search Engine Optimization (SEO), Strategy and Analysis

You are a marketing agency... so why don't you have a lot of social media presence?

Great question! Look for a post from this on our Marketing Blog soon. Short answer - unless you have the resources to post regularly on all social platforms with enticing, creative, well-thought out and valuable content, having a social media account that is outdated can work against your brand. Right now we are focusing solely on our customers.

You can, however, find us on LinkedIn where we focus on business insights, gathering professional opinions and sharing content and Pinterest where we share a lot of wonderful business tools, creative ideas, and informational pieces.

What is the typical size of the clients your service.

The Apricot Agency is open to working with any and all clients, long or short term. Our primary focus, however, is corporations and enterprise clients.

Who is the key strategist and stakeholder at The Apricot Agency.

Our Founder and Key Strategist is Duane Sahadat.

What typical monthly PPC budget does The Apricot Agency work with?

Another great question! On average, we work with budgets of approximately $150K/month but have managed monthly PPC budgets as low as $500/month startups to $500K/month enterprise clients.

What industries are you experts in?

Transportation, automotive, IT, CE, SaaS, cyber security. This, however, only scratches the surface of our extensive industry knowledge.

I've noticed that you often Write Using Capital Letters. Why?

You got us! This is a bit of a habit. We have written and tested many Google Ads and have found that this style works the best. Unfortunately it's carried over to our other pieces. But don't worry, we thoroughly proof everything that goes out!

You have a very different style. What can you tell me about it?

Witty. Unconventional. Funny. Refreshing. Unique. Eclectic. Our style here is definitely laid back but there is an important reason for that.
1. We believe in people.
At the end of the day we are all individuals and encourage realism and a down-to-earth mentality. We do know that there is a time and place for everything.
2. We want you to smile.
There's nothing wrong with making one smile. The psychological benefits and real world benefits go a far way. Honestly, life's too short.
3. Creativity.
By being 'eclectic' it encourages us to be unique and think of those out-of-the-box ideas that have set us apart and been a huge part of our success.
4. Relationships.
A personal touch in business transfers over lifetime relationships. We are still in touch with colleagues, peers and customers from 20 years ago and have a close-knit network of professionals (and friends).
5. Trust
If you're comfortable with someone, it builds a sense of trust. We want you to trust us to have your best interests in mind, to be fair with pricing, and to put everything that we have into making your business successful.

Who are some of the enterprise clients you've worked with?

Our team of strategists have worked for many years with companies such as:
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