DUANE SAHADAT
36 Concession E, Flamborough, ON,  Canada
Email: dsahadat@icloud.com | Phone: (416) 518-5515 | LinkedIn: www.linkedin.com/in/duanesahadat

PROFESSIONAL HIGHLIGHTS

10+ Years of Experience: Extensive expertise in Digital Marketing, SEM, and Paid Media, with a focus on driving ROI through PPC and display advertising.

Campaign Management: Directed SEM/PPC campaigns with budgets exceeding $5M across platforms like Google Ads, Bing Ads, and Meta Ads, resulting in significant lead generation and conversion improvements.

Award-Winning Performance: Recognized as Fleet Complete’s Global Marketing Performer of the Year 2020 for outstanding contributions in campaign management and paid media strategy.

Proven ROI Results: Reduced Cost Per Acquisition (CPA) by 20% and increased Click-Through Rates (CTR) by 25% through strategic bid management, A/B testing, and CRO.

Technical Skills: Expert in Google Analytics, HubSpot, Google Tag Manager, Salesforce, and programmatic advertising platforms, with hands-on experience in data-driven marketing.

CORE COMPETENCIES

SEM/Paid Media, PPC, Google Ads, Bing Ads, Display Advertising, Programmatic Ads, Campaign Optimization, Keyword Research, Bid Management, Conversion Rate Optimization (CRO), A/B Testing, Tools & Platforms: Google Analytics, Google Tag Manager, HubSpot CRM, Salesforce, SEMrush, Moz, Marketing Strategy: Lead Generation, Retargeting, Data-Driven Marketing, Brand Development, Multichannel Campaigns, Team Leadership: Vendor Management, Stakeholder Communication, Client Relations

PROFESSIONAL EXPERIENCE

The Apricot Agency | Founder & Marketing Strategist | 2021 – Present | Flamborough, ON

Spearheaded SEM and paid media strategies for clients, resulting in a 30% increase in conversion rates and a 25% improvement in CTR.

Developed and optimized Google Ads and Facebook Ads campaigns, focusing on keyword research and budget efficiency.

Led market research and SEO efforts, growing organic traffic by 40%.

Packetlabs Ltd | Sr. Paid Media Specialist | 2023 | Mississauga, ON

Managed a diverse portfolio of paid media campaigns, leading to a 15% growth in qualified leads within three months.

Analyzed campaign data via HubSpot and provided strategic insights to the C-suite, optimizing marketing spend for higher ROI.

Directive Consulting | Sr. Paid Media Strategist | 2023 | Remote (USA)

Managed paid media accounts with monthly budgets of up to $450K, driving 25% improvement in ROAS through strategic bid adjustments and creative A/B testing.

Collaborated with clients to refine audience targeting and increase lead generation.

IMP Digital Marketing | Sr. Digital Demand Generation Lead | 2022 | Burlington, ON

Directed SEM and social media ad campaigns, achieving a 22% increase in conversion rates and optimizing ad spend by 18%.

Enhanced brand visibility across multiple channels, including Google, Facebook, and Instagram.

BigRoad (Fleet Complete) | Sr. Marketing & Demand Generation Specialist | 2019 – 2022 | Waterloo, ON

Managed a $5M digital ad spend, leading PPC and SEO efforts that consistently drove high-quality leads.

Designed and implemented a retargeting strategy that improved customer acquisition rates by 20%.

EDUCATION & CERTIFICATIONS

Google Ads Search Certification | 2021, 2022, 2023

Meta Creative Strategy Professional Certification | 2023

HubSpot Marketing Certification | 2021, 2022

Bachelor of Marketing | Sheridan College

KEY ACHIEVEMENTS

Increased lead generation by 30% and reduced CPA by 20% through advanced bid strategies and campaign management.

Directed a $450K/month paid media strategy, delivering significant growth for enterprise clients.

Recognized as Fleet Complete’s Global Marketing Performer of the Year 2020 for exceptional SEM and paid media results.

TECHNICAL SKILLS

Advertising Platforms: Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Ads

Analytics Tools: Google Analytics, Google Tag Manager, SEMrush, Moz, Data Studio

CRM & Automation: HubSpot, Salesforce, Microsoft Dynamics

Campaign Automation: Programmatic Ads, Retargeting, Email Nurturing Campaigns

Design Tools: Adobe Photoshop, Canva