I Hate Acronyms: A Quick Guide to Marketing Acronyms

Shih Tzu trash talking in office.

Acronyms acronyms acronyms. How I hate acronyms. Ok, sometimes they come in handy but often, I find, they confuse people especially when they’re made up on the spot. I once heard a co-worker say, “I’ll be back in 30. I have a QM with the RSM and and LT about the QBRP.” What the hell? […]

5 Key Things to Get Your Cold Outreach Email to Convert

The funnel and pipeline are drying up.  You need leads and conversions.  Ones that convert.  You don’t have time to waste. You think, “Why not run an e-mail campaign?  They’re free, or inexpensive, with a decent success rate and quick turnaround time.” But – where to start? “Should I ask someone? Hire someone? Get AI […]