The Psychology of Copy
I often think a lot about psychology – more precisely psychology in marketing. We all have senses and out brains all work in a different way. We perceive things differently. Words, colours, logos, slogans…. While Marketers cannot appeal to everyone’s unique perception, we can appeal to the masses or majority of our audiences. (This keywords, […]
I Hate Acronyms: A Quick Guide to Marketing Acronyms
Acronyms acronyms acronyms. How I hate acronyms. Ok, sometimes they come in handy but often, I find, they confuse people especially when they’re made up on the spot. I once heard a co-worker say, “I’ll be back in 30. I have a QM with the RSM and and LT about the QBRP.” What the hell? […]
PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)
FOR IMMEDIATE RELEASE DUANE SAHADAT, FOUNDER AND KEY STRATEGIST OF THE APRICOT AGENCY, LEADS THE WAY IN SEARCH ENGINE MARKETING WITH PLATINUM WIN AT 2023 MARCOM AWARDS DALLAS, TX – The Apricot Agency, under the visionary leadership of Founder and Key Strategist, Duane Sahadat, proudly clinched the coveted Platinum Award in Search Engine Marketing at […]
5 Key Things to Get Your Cold Outreach Email to Convert
The funnel and pipeline are drying up. You need leads and conversions. Ones that convert. You don’t have time to waste. You think, “Why not run an e-mail campaign? They’re free, or inexpensive, with a decent success rate and quick turnaround time.” But – where to start? “Should I ask someone? Hire someone? Get AI […]