The Apricot Agency: Built on Purpose, Driven by Values
Founded by Duane Sahadat, The Apricot Agency is more than just a marketing consultancy. It's a testament to the power of purpose-driven work, where kindness, mentorship, and quality of life are at the core of every strategy.
Duane Sahadat: A Journey of Purpose
With over two decades in marketing, Duane Sahadat built The Apricot Agency on a foundation of deeply held personal values. Frustrated by the impersonal nature of large corporations and the transactional approach of many agencies, Duane envisioned a different path.
His journey is marked by a commitment to kindness, believing that genuine relationships foster the best results. He champions mentorship, empowering both his team and clients with knowledge and growth opportunities. Above all, Duane prioritizes quality of life, ensuring that success is sustainable and fulfilling for everyone involved.
This philosophy isn't just about business; it's about making a real difference, leading with integrity, and transforming lives through impactful marketing strategies.
Our Guiding Principles
Our Mission
To deliver exceptional ROI through boutique, personalized demand generation strategies built on kindness, mentorship, and sustainable success for our clients and team.
Our Vision
To be the most trusted and impactful boutique marketing agency, recognized for our commitment to client success, team well-being, and innovative, value-driven solutions.
Our Core Values
- Kindness: Building respectful and empathetic relationships.
- Mentorship: Fostering growth and sharing knowledge.
- Quality of Life: Ensuring sustainable success and well-being.
- Transparency: Open and honest communication.
- Excellence: Delivering exceptional, data-driven results.
- Partnership: Collaborating for mutual long-term success.
Experience & Credentials
20+ Years in Marketing
Started in 360 marketing, evolved to specialize in performance marketing and demand generation across multiple channels and industries.
$10M+ Managed
Personally managed over $10 million in paid media spending. Budgets up to $500K/month. Expert in Google Ads, Meta, LinkedIn, and Bing.
Award-Winning
Recognized for excellence in digital marketing. Proven track record of delivering exceptional results for clients across multiple industries.
Diverse Industry Experience
SaaS, IT, Consumer Electronics, Agency, Distribution, Data, Telematics, Cyber, Ethical Hacking, Dentists, Travel & Tourism, Cargo, Hospitality.
Awards & Recognition
2025 International Business Stevie Award
Recognition for excellence in business leadership and demand generation
2025 Global Recognition Award
International recognition for marketing excellence and innovation
2023 MarCom Platinum Award
Platinum award for excellence in demand generation and marketing strategy
Fleet Complete Global Marketing Performer (2020)
Recognition for exceptional performance in demand generation
Areas of Expertise
Connect With Duane
Follow his latest insights and connect on professional networks.