The Psychology of Copy
I often think a lot about psychology – more precisely psychology in marketing. We all have senses and out brains all work in a different way. We perceive things differently. Words, colours, logos, slogans…. While Marketers cannot appeal to everyone’s unique perception, we can appeal to the masses or majority of our audiences. (This keywords, […]
I Hate Acronyms: A Quick Guide to Marketing Acronyms
Acronyms acronyms acronyms. How I hate acronyms. Ok, sometimes they come in handy but often, I find, they confuse people especially when they’re made up on the spot. I once heard a co-worker say, “I’ll be back in 30. I have a QM with the RSM and and LT about the QBRP.” What the hell? […]
Shaping the Future: Top 8 Technologies to Look Out for in 2024
As we step into the future, technology continues to evolve at an astounding pace, transforming the way we live, work, and interact. In 2024, we can expect innovative advancements that have the potential to revolutionize various industries and shape our daily lives. In this blog, we will explore the top eight technologies to keep an […]
PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)
FOR IMMEDIATE RELEASE DUANE SAHADAT, FOUNDER AND KEY STRATEGIST OF THE APRICOT AGENCY, LEADS THE WAY IN SEARCH ENGINE MARKETING WITH PLATINUM WIN AT 2023 MARCOM AWARDS DALLAS, TX – The Apricot Agency, under the visionary leadership of Founder and Key Strategist, Duane Sahadat, proudly clinched the coveted Platinum Award in Search Engine Marketing at […]
5 Key Things to Get Your Cold Outreach Email to Convert
The funnel and pipeline are drying up. You need leads and conversions. Ones that convert. You don’t have time to waste. You think, “Why not run an e-mail campaign? They’re free, or inexpensive, with a decent success rate and quick turnaround time.” But – where to start? “Should I ask someone? Hire someone? Get AI […]
5 Top Priorities to Develop a Presence Online
5 Top Priorities to Develop an Immediate Presence Online Online presence today is absolutely essential. Let’s just get right to it: Build a professional website Your website is your online storefront and often the first impression potential customers have of your business. Make sure your website is well-designed, easy to navigate, and optimized for search […]
5 Changes in Google Ads in 2023
5 Changes in Google Ads in 2023 Google Ads is an ever-evolving platform, and it’s important for businesses to stay up-to-date on the latest changes in order to get the most out of their advertising campaigns. As we look ahead to 2023, here are 5 changes in Google Ads that businesses need to be aware […]
Technology Trends Past And Beyond 2021
One of my nerdy hobbies (if you can call it that) is researching just about anything. Often it is technology, company and product related. Not to toot my own horn but I’ve done fairly well over the years at predicting what would be successes. Here are some of the business trends, companies, products and technologies […]
…And here we go!
The Apricot Agency takes a different approach to marketing. We will think outside the box with you to take a non-traditional approach to finding what works. Our goal is to efficiently get results. Our key elements of honesty, transparency and respect are brewed into all of our projects. Relationships and people are important – this […]