The Psychology of Copy
I often think a lot about psychology – more precisely psychology in marketing. We all have senses and out brains all work in a different way. We perceive things differently. Words, colours, logos, slogans…. While Marketers cannot appeal to everyone’s unique perception, we can appeal to the masses or majority of our audiences. (This keywords, […]
PRESS RELEASE: The Apricot Agency Wins 2023 Marcom Award | Best Search Engine Marketing (SEM)
FOR IMMEDIATE RELEASE DUANE SAHADAT, FOUNDER AND KEY STRATEGIST OF THE APRICOT AGENCY, LEADS THE WAY IN SEARCH ENGINE MARKETING WITH PLATINUM WIN AT 2023 MARCOM AWARDS DALLAS, TX – The Apricot Agency, under the visionary leadership of Founder and Key Strategist, Duane Sahadat, proudly clinched the coveted Platinum Award in Search Engine Marketing at […]
5 Key Things to Get Your Cold Outreach Email to Convert
The funnel and pipeline are drying up. You need leads and conversions. Ones that convert. You don’t have time to waste. You think, “Why not run an e-mail campaign? They’re free, or inexpensive, with a decent success rate and quick turnaround time.” But – where to start? “Should I ask someone? Hire someone? Get AI […]
5 Top Priorities to Develop a Presence Online
5 Top Priorities to Develop an Immediate Presence Online Online presence today is absolutely essential. Let’s just get right to it: Build a professional website Your website is your online storefront and often the first impression potential customers have of your business. Make sure your website is well-designed, easy to navigate, and optimized for search […]
5 Changes in Google Ads in 2023
5 Changes in Google Ads in 2023 Google Ads is an ever-evolving platform, and it’s important for businesses to stay up-to-date on the latest changes in order to get the most out of their advertising campaigns. As we look ahead to 2023, here are 5 changes in Google Ads that businesses need to be aware […]