The Psychology of Copy

How the brain works in recognizing quality copy and enticing Google Ads.

I often think a lot about psychology – more precisely psychology in marketing. We all have senses and out brains all work in a different way. We perceive things differently. Words, colours, logos, slogans…. While Marketers cannot appeal to everyone’s unique perception, we can appeal to the masses or majority of our audiences. (This keywords, […]

5 Top Priorities to Develop a Presence Online

5 Top Priorities to Develop an Immediate Presence Online Online presence today is absolutely essential.  Let’s just get right to it: Build a professional website Your website is your online storefront and often the first impression potential customers have of your business. Make sure your website is well-designed, easy to navigate, and optimized for search […]