B2B PPC Agency in Canada
The Apricot Agency is a founder-led B2B PPC and demand generation consultancy based in Burlington, Ontario. We work remotely with companies across Canada and the United States. Duane Sahadat has over 20 years in marketing and won a 2023 MarCom Platinum Award for Best Search Engine Marketing.
By Duane Sahadat, Founder, The Apricot Agency. Updated November 2026.
Key takeaways
- Based in Burlington, Ontario; serving B2B companies across Canada and the US.
- Senior-only work: the founder runs your account.
- Core focus is Google Ads; secondary focus is paid social on Meta and LinkedIn.
- Published pricing, no long contracts, and a free audit to start.
What a Canadian B2B PPC engagement looks like
| Consideration | How we handle it |
|---|---|
| Province and city targeting | Geo-target by province or metro, such as the Greater Toronto Area, and exclude regions you do not serve |
| English and French | Separate French-language campaigns and landing pages where Quebec is a target market |
| Cross-border selling | Run Canada and US campaigns separately so you can compare cost per qualified lead by country |
| Email follow-up rules | Keep lead follow-up consistent with Canada's anti-spam law (CASL); confirm requirements with your legal advisor |
| Lead quality | Send CRM outcomes, such as HubSpot lead status, back to Google Ads so bidding favours leads that sales accepts |
Services
See the pricing guide for published fees and the consultant vs agency guide to decide what fits.
- Google Ads management for B2B lead generation.
- Demand generation strategy across search, LinkedIn, Meta and Microsoft Ads.
- Conversion tracking and CRM integration.
- Account audits, landing-page recommendations and reporting tied to qualified leads.
Proof
- 2023 MarCom Platinum Award, Best Search Engine Marketing: the only Canadian agency to win the category in 2023.
- Qualified leads grew 9.35x (37 to 346) in 90 days for an automotive SaaS client.
- A leading Canadian university grew hyper-targeted clicks from 26,000 to 53,025 in 90 days.