B2B SaaS Google Ads Management Pricing (2026)
B2B SaaS Google Ads management usually costs from about $3,000 to $12,000 or more per month, depending on ad spend and scope. Agencies charge either a flat retainer or 10% to 20% of ad spend. The Apricot Agency publishes its fees: $3,000, $5,000 or $7,500 per month, or a one-time $1,200 starter.
By Duane Sahadat, Founder, The Apricot Agency. Updated November 2026.
Key takeaways
- Flat retainers published by B2B SaaS agencies range from about $3,000 to $12,000 a month; percentage models run 10% to 20% of spend.
- At a 15% fee, management costs $1,125 at $7,500 of spend and $7,500 at $50,000 of spend.
- The Apricot Agency lists $3,000, $5,000 and $7,500 monthly packages and a $1,200 one-time starter, with no long contracts.
- Compare what each fee includes, not only the headline rate.
What other B2B SaaS agencies publish
Most agencies do not publish fees. The figures below are those reported by SaaS Hero in its 2026 pricing guide, which is itself an agency page, so treat them as a reference point rather than a neutral survey. Check each provider's current rates directly.
| Provider or model | Published fee |
|---|---|
| Specialist agencies (general) | From about $4,000 per month |
| Full-service agencies (general) | $12,000+ per month |
| Percentage-of-spend models (general) | 10% to 20% of ad spend |
| GrowthSpree | $3,000 per month flat |
| ScalixAI | $6,000 per month (Google Search); $12,000 per month (Google plus LinkedIn) |
| WebFX Pro | $975 or 15% of spend, whichever is higher |
| Emprise Digital | $1,000 per month plus a $2,000 build fee; 10% of spend above $10,000 |
Source: SaaS Hero, B2B SaaS Google Ads pricing guide (saashero.net), 2026. Figures are vendor-reported and not independently verified.
The arithmetic of a 15% fee
A percentage fee scales with your budget. The table shows what a 15% fee costs at common monthly spend levels. Each figure is spend multiplied by 0.15.
| Monthly ad spend | 15% fee |
|---|---|
| $7,500 | $1,125 |
| $15,000 | $2,250 |
| $25,000 | $3,750 |
| $40,000 | $6,000 |
| $50,000 | $7,500 |
A 15% fee equals a $4,000 flat retainer at about $26,667 of monthly spend ($4,000 divided by 0.15).
The Apricot Agency's published packages
These are the packages on our pricing page. The right package depends on your account's complexity and the channels involved. Fees are separate from your ad spend, which goes directly to Google.
| Package | Price | What it covers |
|---|---|---|
| Pick 3 Starter | $1,200 one-time | Choose 3 services such as an audit, landing page review or campaign plan, with a recommendations report and one follow-up call |
| Audit & Optimize | $3,000 per month | 30-day audit, campaign restructuring, keyword and audience optimization, monthly report |
| Growth Accelerator | $5,000 per month | Everything above, plus bi-weekly check-ins and multi-channel setup across Google, LinkedIn and Bing |
| Full-Service Demand Gen | $7,500 per month | Everything above, plus content strategy and creation |
Prices as shown on our pricing page. Taxes and ad spend are not included.
How to read a quote
- Ask what is included in the fee and what is billed on top, such as creative, landing pages or reporting tools.
- Ask who does the work. Senior strategists, or junior staff supervised by one?
- Ask how conversions are defined. Fees are only meaningful if success is measured on qualified leads, not form fills.
- Ask about contract length and how to exit.
- Ask for named, dated examples with the before and after numbers.
Proof behind the pricing
- Qualified leads grew 9.35x (37 to 346) in 90 days for an automotive SaaS client, in a new market with no established brand.
- 2023 MarCom Platinum Award for Best Search Engine Marketing, the only Canadian agency to win the category that year.
- A leading Canadian university grew hyper-targeted ad clicks from 26,000 to 53,025 in 90 days.